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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Store credit

5 Ways To Use Store Credit To Encourage Repeat Purchases

Store credit is an effective way to strengthen customer relationships, boost sales, and encourage repeat purchases. 

eCommerce Pricing Strategies

Dynamic eCommerce Pricing Strategies Powered By AI

With AI entering the scene, pricing has transformed from a manual decision-making process into a smart, data-driven system that adapts to customer behavior, market trends, and real-time competition.

smart cross-selling

How Smart Cross-Selling Builds Customer Trust

In this blog, you’ll explore why cross‑selling works, how it enhances customer trust, and what the future holds for this clever strategy.

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Store credit

5 Ways To Use Store Credit To Encourage Repeat Purchases

Store credit is an effective way to strengthen customer relationships, boost sales, and encourage repeat purchases. 

eCommerce Pricing Strategies

Dynamic eCommerce Pricing Strategies Powered By AI

With AI entering the scene, pricing has transformed from a manual decision-making process into a smart, data-driven system that adapts to customer behavior, market trends, and real-time competition.

smart cross-selling

How Smart Cross-Selling Builds Customer Trust

In this blog, you’ll explore why cross‑selling works, how it enhances customer trust, and what the future holds for this clever strategy.

Customer reviews

Leveraging Customer Reviews: Why They Matter

This article delves into the significance of customer reviews, why they matter, how to enhance them, and how to use them effectively for business growth.

AI in eCommerce trends & strategies

Top 10 AI In eCommerce Trends & Strategies In 2025

As we step into 2025, AI is no longer just a handy add-on for online businesses. Learn how AI is transforming personalized shopping, pricing, logistics, and more.

AI cross sell tool

5 Signs Your Store Needs An AI Cross-Sell Tool

How do you know if your store is ready to adopt an AI cross-sell tool? Below are five signs that your store could benefit from an AI cross-sell tool.

Trustworthy Brand Online

5 Ways To Build A Trustworthy Brand Online

Explore five proven ways to build a trustworthy brand online and keep your buyers staying with you.

AI Shopify store

Why Every Shopify Store Needs AI To Stay Competitive

In this blog post, we’ll discover the reasons why AI is essential for Shopify stores that aim to stay ahead of the curve, from enhancing customer experiences to boosting sales...

AI Cross-Selling

The Ultimate Guide To AI Cross-Selling For Shopify Stores

What exactly does AI cross-selling mean for Shopify store owners? How can it help you grow your business? This guide will break down everything you need to know about AI...